Resources

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How to Restart Pharma Labs in 2021

December 3, 2020   |   Brian Fitzgerald

There is no doubt that the COVID-19 pandemic unleashed a whole lot of chaos for pharmaceutical organizations in 2020.

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Breaking Down Barriers Between Pharmaceutical Organizations and Key Stakeholders with Innovative Technologies

December 2, 2020   |   Kimberly Brue

Over the past several months, the pharmaceutical industry has faced new challenges when it comes to the marketing their commercial products because of the ever-changing landscape created by the COVID-19 pandemic.

Swittons Makes its Debut on the Salesforce AppExchange

November 11, 2020   |   Brian Fitzgerald

We are excited to announce that our Swittons Internet of Things (IoT) powered smart devices have made their debut on the Salesforce AppExchange.

6 Innovative Use Cases for Swittons IoT Powered Smart Devices

October 28, 2020   |   Kimberly Vaz

Want to learn about new and innovative uses for our Swittons IoT enabled smart devices? Our latest blog post reveals some of our favorite use cases.

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P360 Introduces Swittons Smart Devices for Life Sciences Enterprises

October 7, 2020   |   Kimberly Brue

This means our Swittons platform can now be utilized across several functions within the same organization, with workstream-specific customizations for each functional vertical.

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How the Internet of Things (IoT) is Leading the Omnichannel Revolution for Life Sciences Companies

September 29, 2020   |   Kimberly Brue

Around the time of the Internet boom, however, things started to change. Websites and email were altering the way people accessed information. While at the same time, coincidentally, policies were becoming more restrictive regarding what life sciences companies could and couldn’t do for physicians.

The Birth of Swittons Technology

September 3, 2020   |   Avirup Basu

A lot has been written about our Internet of Things (IoT) powered smart devices, and all the creative use cases for them. Whether it’s for Pharma to Physician communication, time management, combating the spread of COVID-19 or Lab of The Future implementation, our innovative devices are only limited by one’s imagination. What hasn’t been covered, however, is what makes Swittons […]

Enter our “Design Your Own Swittons” Contest for a Chance to Win a $250 Amazon Gift Card

September 1, 2020   |   Kimberly Brue

What if you could design your very own Swittons? Making it look exactly how you want it to look, and programming the buttons to do exactly what you want them to do? Well, now is your chance! Enter our Design Your Own Swittons contest and show us your best Swittons. Maybe you like kittens, go […]

Swittons Introduces Smart IoT Devices for Pharmaceutical Lab Digital Transformation Initiatives

August 11, 2020   |   Kimberly Brue

We are excited to announce our new line of Internet of Things (IoT) enabled smart devices built specifically for pharmaceutical labs. The fully customizable devices align with the strategic Lab of the Future (LoTF) initiatives and help automate various laboratory workflows between people and existing digital lab equipment, systems, and solutions. Built on an agile technology platform, […]

Swittons Helps Boost Sustainability Initiatives for Pharma

July 1, 2020   |   Jacob Vazquez

As the world’s population continues age, and modern healthcare services become a reality for many, demand for pharma products continues to skyrocket. All of which are great for the industry, but potentially not the greatest for the environment. The root cause being energy consumption. It takes a lot of energy to run manufacturing facilities, power […]

Why Remote Communication With Physicians Is The Need Of The Hour

June 26, 2020   |   Jacob Vazquez

As we begin to enter a “post-COVID” world, it’s important to understand that things will not go back to “normal”. This is especially true for the way pharma sales reps interact with physicians. To that point, read what was said here from Gartner “Life Science CIO Action Plan for COVID-19” that was published in April of this […]

Swittons Announces Microsoft Teams Integration & New Fingerprint Model

June 17, 2020   |   Jacob Vazquez

Swittons adds Microsoft Teams integration to its devices for voice, video and, online collaboration. Also, announcing a new fingerprint security model. We have some exciting news to share! Our complete lineup of customizable IoT powered devices now includes integration with Microsoft Teams. The integration enables voice, video and online collaboration at the push of a button. […]

A Physician’s Thoughts on the Pharma-Physician Communication Gap

June 9, 2020   |   Jacob Vazquez

We recently asked Dr. Mandira N. Mehra her thoughts on the pharma-physician communication gap based on her professional experiences. Here’s what she had to say: Medicine and technology have worked intimately, arm in arm, for years. The more advanced our technology becomes the better diagnosis, treatment, and patient care we can provide. While the advances […]

HCP Office & Patient Safety is the new Marketing Differentiator – Pharma needs to Follow

May 27, 2020   |   Kimberly Brue

My coworker told a story about taking his young child to the pediatrician recently, in this new COVID world, and the office processes had completely changed. They installed new doors that opened by waving a hand in front of a sensor and even had people wait in their cars until it was their time in […]

Are You Using Your Whitespace as a Pharma Marketing Incubator? – From a Former Sales Rep

May 19, 2020   |   Jacob Vazquez

What is Whitespace? For arguments in this piece, we will define whitespace as those territories that have no sales reps in their geography and those offices that are refusing to see reps.  According to Decision Resource Group (DRG)’s 2019 ePharma Physician Report, just over half (54%) of the physicians in the research firm poll said that they […]

Why Remote Communication with Physicians is Needed NOW- From a Sales Executive

May 15, 2020   |   Jacob Vazquez

Over the past few decades, pharmaceutical sales reps’ access has steadily decreased, and it has become increasingly tough for them to deliver a strong, in-person sales presentation.  The old stand-by approach would be to set up camp at the sample closet, pretending to organize your products and wait for the physician to walk by. Then, […]

Why IoT is Essential in Pharma

May 13, 2020   |   Jacob Vazquez

The world is rapidly undergoing a technological revolution, and many companies are making use of the benefits it has to offer. Of these technological advancements, the Internet of Things (IoT) stands prominent, especially in the manufacturing of goods. However, the pharmaceutical industry remains conservative toward adopting and utilizing the full potential of it. This explains […]

Top 6 Ways Pharma Industry Can Harness the Potential of IoT

   |   Jacob Vazquez

Like many other industries, the internet of things has the power to revolutionize the Pharma industry completely. Pharmaceutical companies can leverage the benefits that this technology has to offer in manufacturing plants, the entire supply chain, delivery routines, and the patients themselves. Besides the full range of benefits that the technology has to offer, there […]

Common Challenges Impacting Your Pharma Sales Teams From A Former Sales Rep

April 29, 2020   |   Jacob Vazquez

Every pharma rep in the field knows that there is no substitute for a face to face conversation with an HCP whose practice is filled with people who match your patient profiles. It’s why every pharma rep, when they are in their territory for the first time, walks into the office and asks one simple […]

P360/Swittons – Press Release – April 2020

April 28, 2020   |   Jacob Vazquez

For Immediate Release Contact: Brian Fitzgerald Brian.Fitzgerald@P360.com 808-754-0437 Swittons by P360 now Available in the Microsoft Azure Marketplace Microsoft Azure customers worldwide now gain access to P360’s Swittons IoT device to enable remote communication between Pharma and Physicians, and take advantage of the scalability, reliability and agility of Azure. Piscataway, NJ, USA – April 16, […]

Swittons Featured On NJBIZ

April 22, 2020   |   Jacob Vazquez

Our remote physician engagement device, Swittons, was recently featured on NJBIZ by Anthony Vecchione. NJBIZ is the only weekly business journal that covers the entire state of New Jersey and has won numerous awards both national and statewide. These awards include the 2010 silver award for the best journal from the Alliance of Area Publications and the […]

4 Ways To Boost Remote HCP Engagement During Pandemic

April 8, 2020   |   Jacob Vazquez

Is remote physician engagement a priority for you? Here are 4 strategies to engage your HCP’s during this difficult time and emerge as an industry leader. As the Coronavirus continues to sweep across the globe, mitigations have caused paralysis in daily business everywhere. The life sciences industry has been increasingly crippled as bans on in-person […]

Free Swittons For Pharma Reps & Physicians During Pandemic Situations

March 6, 2020   |   Jacob Vazquez

We are dedicated to servicing the needs of our local and global communities in times of need. As a provider of remote technology, we are offering FREE Swittons remote technology, so your pharmaceutical organization can maintain critical communication pathways with key physicians, especially in times of crisis. Our Swittons device shown below is a smart […]

Remember Blockbuster? Neither do we

December 4, 2019   |   Kimberly Brue

If you don’t want to get left behind, you might owe it to yourself (and your company) to evaluate some of the trends in IoT devices that are sweeping all industries. IoT devices are the “Internet of Things” – the ability for anything with an on/off button to connect to the internet – and this […]