Swittons V2

Breaking News: P360 Adds Swittons V2 and V2+ With RFID to Its Lineup of Industry-Leading IoT-Powered Smart Devices

November 3, 2021   |   Brian Fitzgerald

We’ve got some exciting news! Today we introduced the world to our V2 line of Swittons IoT-enabled smart devices. The new Swittons models offer advanced hardware and remote customization capability, as well as Radio Frequency Identification (RFID) functionality as an option. Swittons technology is a ubiquitous enterprise solution that extends remote ecosystems, provides automations and […]

Forbes: P360 is Changing How Life Sciences Companies Communicate

May 24, 2021   |   Kimberly Gregorio

At P360 our mission is to help healthcare professionals and life sciences companies form deeper, more symbiotic relationships. The key to this is better communication.

Using IoT to Improve Preclinical Research Facilities

April 29, 2021   |   Brian Fitzgerald

The life sciences industry is one of many that rely on animal testing and research. Chemical, pharmaceutical, food, cosmetics, universities, and government agencies together spend tens of billions of dollars each year conducting animal research in order to evaluate the safety of their products.


Remote HCP Engagement is the New Normal

March 25, 2021   |   Brian Fitzgerald

Even before the COVID-19 pandemic hit, the pharma to physician dynamic was in the midst of some significant changes.

Lab of The Future: What Architects and Other Commercial Real Estate Professionals Need to Know

February 4, 2021   |   Brian Fitzgerald

For architects, developers and other commercial real estate professionals tasked with the design, build and fit out of pharmaceutical laboratories, it is important to keep a finger squarely on the pulse of where the industry is headed.

Swittons IoT-powered smart devices were featured in a recent PharmaVoice article titled Disrupting Innovation with Digital Solutions.

Improving Pharmaceutical Labs with Digital Solutions

January 21, 2021   |   Kimberly Brue

A giant thank you to @PharmaVoice for featuring our Swittons IoT-powered smart devices in a recent article titled Disrupting Innovation with Digital Solutions. Check out the full article, starting on page 19:

#LoTF #Swittons #Innovation #PharmaVoice

Digital Transformation Strategies that are Making Pharma 4.0 a Reality for Innovative Pharmaceutical Commercial Operations

January 13, 2021   |   Kimberly Gregorio

As pharmaceutical executives continue to grapple with COVID-19 related obstacles and an ever-increasing array of complexities, costs and regulations associated with operations, a greater number of them are turning to Pharma 4.0 manufacturing as a possible solution to help enhance the bottom line.

How the Internet of Things (IoT) is Poised to Change the Management of Clinical Trials

December 16, 2020   |   Brian Fitzgerald

As the impact of COVID-19 escalates globally, many hospitals and clinics are continuing to limit non-essential patient visits for clinical trials. According to recent research, more than 1,200 clinical trials have been put on hold so far this year.


How to Restart Pharma Labs in 2021

December 3, 2020   |   Brian Fitzgerald

There is no doubt that the COVID-19 pandemic unleashed a whole lot of chaos for pharmaceutical organizations in 2020.


Breaking Down Barriers Between Pharmaceutical Organizations and Key Stakeholders with Innovative Technologies

December 2, 2020   |   Kimberly Brue

Over the past several months, the pharmaceutical industry has faced new challenges when it comes to the marketing their commercial products because of the ever-changing landscape created by the COVID-19 pandemic.

Swittons Makes its Debut on the Salesforce AppExchange

November 11, 2020   |   Brian Fitzgerald

We are excited to announce that our Swittons Internet of Things (IoT) powered smart devices have made their debut on the Salesforce AppExchange.

6 Innovative Use Cases for Swittons IoT Powered Smart Devices

October 28, 2020   |   Kimberly Vaz

Want to learn about new and innovative uses for our Swittons IoT enabled smart devices? Our latest blog post reveals some of our favorite use cases.


P360 Introduces Swittons Smart Devices for Life Sciences Enterprises

October 7, 2020   |   Kimberly Brue

This means our Swittons platform can now be utilized across several functions within the same organization, with workstream-specific customizations for each functional vertical.


How the Internet of Things (IoT) is Leading the Omnichannel Revolution for Life Sciences Companies

September 29, 2020   |   Kimberly Brue

Around the time of the Internet boom, however, things started to change. Websites and email were altering the way people accessed information. While at the same time, coincidentally, policies were becoming more restrictive regarding what life sciences companies could and couldn’t do for physicians.

The Birth of Swittons Technology

September 3, 2020   |   Avirup Basu

A lot has been written about our Internet of Things (IoT) powered smart devices, and all the creative use cases for them. Whether it’s for Pharma to Physician communication, time management, combating the spread of COVID-19 or Lab of The Future implementation, our innovative devices are only limited by one’s imagination. What hasn’t been covered, however, is what makes Swittons […]

Enter our “Design Your Own Swittons” Contest for a Chance to Win a $250 Amazon Gift Card

September 1, 2020   |   Kimberly Brue

What if you could design your very own Swittons? Making it look exactly how you want it to look, and programming the buttons to do exactly what you want them to do? Well, now is your chance! Enter our Design Your Own Swittons contest and show us your best Swittons. Maybe you like kittens, go […]

Swittons Introduces Smart IoT Devices for Pharmaceutical Lab Digital Transformation Initiatives

August 11, 2020   |   Kimberly Brue

We are excited to announce our new line of Internet of Things (IoT) enabled smart devices built specifically for pharmaceutical labs. The fully customizable devices align with the strategic Lab of the Future (LoTF) initiatives and help automate various laboratory workflows between people and existing digital lab equipment, systems, and solutions. Built on an agile technology platform, […]

Swittons Helps Boost Sustainability Initiatives for Pharma

July 1, 2020   |   Jacob Vazquez

As the world’s population continues age, and modern healthcare services become a reality for many, demand for pharma products continues to skyrocket. All of which are great for the industry, but potentially not the greatest for the environment. The root cause being energy consumption. It takes a lot of energy to run manufacturing facilities, power […]

Why Remote Communication With Physicians Is The Need Of The Hour

June 26, 2020   |   Jacob Vazquez

As we begin to enter a “post-COVID” world, it’s important to understand that things will not go back to “normal”. This is especially true for the way pharma sales reps interact with physicians. To that point, read what was said here from Gartner “Life Science CIO Action Plan for COVID-19” that was published in April of this […]

Swittons Announces Microsoft Teams Integration & New Fingerprint Model

June 17, 2020   |   Jacob Vazquez

Swittons adds Microsoft Teams integration to its devices for voice, video and, online collaboration. Also, announcing a new fingerprint security model. We have some exciting news to share! Our complete lineup of customizable IoT powered devices now includes integration with Microsoft Teams. The integration enables voice, video and online collaboration at the push of a button. […]

A Physician’s Thoughts on the Pharma-Physician Communication Gap

June 9, 2020   |   Jacob Vazquez

We recently asked Dr. Mandira N. Mehra her thoughts on the pharma-physician communication gap based on her professional experiences. Here’s what she had to say: Medicine and technology have worked intimately, arm in arm, for years. The more advanced our technology becomes the better diagnosis, treatment, and patient care we can provide. While the advances […]

HCP Office & Patient Safety is the new Marketing Differentiator – Pharma needs to Follow

May 27, 2020   |   Kimberly Brue

My coworker told a story about taking his young child to the pediatrician recently, in this new COVID world, and the office processes had completely changed. They installed new doors that opened by waving a hand in front of a sensor and even had people wait in their cars until it was their time in […]

Are You Using Your Whitespace as a Pharma Marketing Incubator? – From a Former Sales Rep

May 19, 2020   |   Jacob Vazquez

What is Whitespace? For arguments in this piece, we will define whitespace as those territories that have no sales reps in their geography and those offices that are refusing to see reps.  According to Decision Resource Group (DRG)’s 2019 ePharma Physician Report, just over half (54%) of the physicians in the research firm poll said that they […]

Why Remote Communication with Physicians is Needed NOW- From a Sales Executive

May 15, 2020   |   Jacob Vazquez

Over the past few decades, pharmaceutical sales reps’ access has steadily decreased, and it has become increasingly tough for them to deliver a strong, in-person sales presentation.  The old stand-by approach would be to set up camp at the sample closet, pretending to organize your products and wait for the physician to walk by. Then, […]