Resources

As the world’s population continues age, and modern healthcare services become a reality for many, demand for pharma products continues to skyrocket. All of which are great for the industry, but potentially not the greatest for the environment. The root cause being energy consumption. It takes a lot of energy to run manufacturing facilities, power […]

As we begin to enter a “post-COVID” world, it’s important to understand that things will not go back to “normal”. This is especially true for the way pharma sales reps interact with physicians. To that point, read what was said here from Gartner “Life Science CIO Action Plan for COVID-19” that was published in April of this […]

Swittons adds Microsoft Teams integration to its devices for voice, video and, online collaboration. Also, announcing a new fingerprint security model. We have some exciting news to share! Our complete lineup of customizable IoT powered devices now includes integration with Microsoft Teams. The integration enables voice, video and online collaboration at the push of a button. […]

We recently asked Dr. Mandira N. Mehra her thoughts on the pharma-physician communication gap based on her professional experiences. Here’s what she had to say: Medicine and technology have worked intimately, arm in arm, for years. The more advanced our technology becomes the better diagnosis, treatment, and patient care we can provide. While the advances […]

My coworker told a story about taking his young child to the pediatrician recently, in this new COVID world, and the office processes had completely changed. They installed new doors that opened by waving a hand in front of a sensor and even had people wait in their cars until it was their time in […]

What is Whitespace? For arguments in this piece, we will define whitespace as those territories that have no sales reps in their geography and those offices that are refusing to see reps.  According to Decision Resource Group (DRG)’s 2019 ePharma Physician Report, just over half (54%) of the physicians in the research firm poll said that they […]

Over the past few decades, pharmaceutical sales reps’ access has steadily decreased, and it has become increasingly tough for them to deliver a strong, in-person sales presentation.  The old stand-by approach would be to set up camp at the sample closet, pretending to organize your products and wait for the physician to walk by. Then, […]

The world is rapidly undergoing a technological revolution, and many companies are making use of the benefits it has to offer. Of these technological advancements, the Internet of Things (IoT) stands prominent, especially in the manufacturing of goods. However, the pharmaceutical industry remains conservative toward adopting and utilizing the full potential of it. This explains […]

Like many other industries, the internet of things has the power to revolutionize the Pharma industry completely. Pharmaceutical companies can leverage the benefits that this technology has to offer in manufacturing plants, the entire supply chain, delivery routines, and the patients themselves. Besides the full range of benefits that the technology has to offer, there […]

Every pharma rep in the field knows that there is no substitute for a face to face conversation with an HCP whose practice is filled with people who match your patient profiles. It’s why every pharma rep, when they are in their territory for the first time, walks into the office and asks one simple […]

For Immediate Release Contact: Brian Fitzgerald Brian.Fitzgerald@P360.com 808-754-0437 Swittons by P360 now Available in the Microsoft Azure Marketplace Microsoft Azure customers worldwide now gain access to P360’s Swittons IoT device to enable remote communication between Pharma and Physicians, and take advantage of the scalability, reliability and agility of Azure. Piscataway, NJ, USA – April 16, […]

Our remote physician engagement device, Swittons, was recently featured on NJBIZ by Anthony Vecchione. NJBIZ is the only weekly business journal that covers the entire state of New Jersey and has won numerous awards both national and statewide. These awards include the 2010 silver award for the best journal from the Alliance of Area Publications and the […]

Is remote physician engagement a priority for you? Here are 4 strategies to engage your HCP’s during this difficult time and emerge as an industry leader. As the Coronavirus continues to sweep across the globe, mitigations have caused paralysis in daily business everywhere. The life sciences industry has been increasingly crippled as bans on in-person […]

We are dedicated to servicing the needs of our local and global communities in times of need. As a provider of remote technology, we are offering FREE Swittons remote technology, so your pharmaceutical organization can maintain critical communication pathways with key physicians, especially in times of crisis. Our Swittons device shown below is a smart […]

If you don’t want to get left behind, you might owe it to yourself (and your company) to evaluate some of the trends in IoT devices that are sweeping all industries. IoT devices are the “Internet of Things” – the ability for anything with an on/off button to connect to the internet – and this […]

You may have heard of the “Internet of Things” (or, IoT for short), but if not, here’s a small tidbit – it’s the idea of taking anything that has an on/off switch and connecting it with the internet. Anything like cellphones, washers and dryers, lamps.. the list goes on and on. And it’s happening now. And if […]

Did you ever look at a clown fish and realize there is a mutually beneficial relationship with the anemone where they live? Don’t worry, it is difficult to look past the beauty and see the symbiosis – a co-existence where both benefit from the relationship.  This example rings true in many other aspects of the world – both personal and business, […]